Sunday Story…The Apostrophe

We all know or should know that when an apostrophe is used before the letter “s” it indicates the word is a contraction for “is.” For instance, it’s for it is. But sometimes the apostrophe indicates possession even when it is in the same place.

And when that happens the meaning shifts exponentially. Here is an example of what I mean:
A sign in a restaurant that we have all seen is: Today’s Special
And usually, when we see it we take it to mean that the dish listed is special today. It is possessive. The dish belongs to today. Meatloaf or blueberry pie might be only available today. They are today’s special.

But what if we looked at today’s special and made it the contraction? So Today’s special becomes Today is Special.

HMMMM.

John Mariotti
www.crossfitodyssey.com
www.sunday-stories.blogspot.com
775-338-2412
With Thanks to Seth Godin!