Sunday Story…Cost vs. Benefit

The price of something is largely irrelevant to me. What is relevant to me is what that item is going to do for me. In other words, it isn’t what it cost to produce or to get it to me; it is the benefit I will derive from the item.

Most of us can’t tell the difference between a $200 bottle of wine and a $50 bottle. And for most producers, the cost of production is the same. It is the pleasure I get from enjoying the wine that determines what I think it is worth.

For the last 2 months, you have been forced into a re-evaluation process of cost vs. benefit for pretty much everything in life. You may have found that the things you really value had a very little cost attached to them but the value you reap is critical to your life. Spending more money on something doesn’t imbue it with value…you imbue it with value. What you get, what benefits you reap, what joy you get are all about you, not the thing itself.

And to get all Zen on you…we desire the clay pot but it is the emptiness inside that we value.

John Mariotti
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www.sunday-stories.blogspot.com
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